After the peak of the Basel Watch Fair, the saying of "being cold" began to spread for several years in a row, and the embarrassment continued in the 2016 Basel Watch Fair, which was directly related to the bleak real economy and the shrinking watch sales market. I thought that brands would turn to conservative development strategies without fierce attention and crowded people, but it is gratifying that major brands seem to be able to make watches better. Whether it is a big-name brand of professional watchmaking or a popular watch brand, it is really gratifying that the pace of progress has not been slowed down because of the cold.